HTML emails can contain images, graphics, and colors that are formatted to look lovely in your inbox. Nearly all of the emails you receive from brands i. Want to build an HTML email?
You have a few options. Go to beefree. Or of course you can just scroll and browse. Whichever HTML template you select — whether simple or more ornate — you can completely customize it. Add your own text and images ; change the fonts and font sizes; update the CTA button color and size, and more. Want to start creating from scratch? The message can then be saved as a draft or a user-generated template so it can be used again and again. You can edit a newsletter email you sent previously.
To edit a previously sent message, go to your Sent Message folder and highlight the sent item. Then, click the Edit Copy of Message link from the left side of the screen. Whatever strategy you adopt, whatever goal you have, your newsletter template will be its reflection.
Therefore, choose the free template for newsletter wisely. Note, even though the ready-made HTML email templates may save you from all hustle and bustle of designing and coding, you can still easily create everything by yourself. Using Postcards , you can create beautiful email newsletters templates in minutes with drag and drop features and ready-made modules. Generated and exported emails are optimized for most popular email service providers and email clients desktop and browsers.
Postcards has a ton of pre-built components made with the current trends in mind. It has an intuitive drag-and-drop playground, where you can build your design brick by brick. It is a lifesaver for non-tech-savvy people who were not managed to find the perfect match for their next campaign among free email templates. The good email newsletter kills two birds with one stone.
It meets the expectations of your customers and works towards the goal set by your email marketing campaign. Therefore, it should be thought through. Let us consider the basic principles of well-structured and properly designed HTML email newsletter templates.
With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. Before jumping into structure and design, you should have a clear picture of what you want to get in the final.
Therefore, decide on a goal, and then define what type of email newsletter you want to create. However, that is not all. Email newsletter templates can be divided into other groups that also dictate rules for the design. First, there are seasonal emails. Winter emails cardinally differ from summer emails , whereas spring email blasts stand in stark contrast to autumn ones.
You should create a proper entourage for each season. Second, there are holiday emails. Halloween, Thanksgiving , Christmas , New Year , Black Friday and Cyber Monday, and other small and local celebrations are golden sales opportunities that should bear the atmosphere of the feast. Types of email newsletters provide a clear sense of direction and give you hints on what assets to use. In our collection of free email templates, you will see how some of them perfectly fit holiday campaigns, while others are just starting points for other types of marketing campaigns.
Email newsletter templates come in all shapes and sizes. There is no single solution. However, we can delineate several common blocks. The simplest way to create a harmonious design for an email newsletter is to borrow stylistic choices and solutions from your brand identity and website.
This way, you will create consistency through various digital mediums. However, when it comes to seasonal and holiday emails , things are not as simple.
As we have already mentioned, to create a good newsletter design , first you need to define the goal and type since these factors dictate rules. After that, follow these recommendations:. Making a trial run of your email newsletter template before sending it out to the entire crowd is increasingly vital.
Your audience is diverse. Some prefer the green button while others prefer the blue one. Some contacts are eager to indulge in your story, while others want to get all the necessary information right from the get-go. Therefore, a thorough understanding of the target market helps to create a design that resonates with the audience.
One more thing. Although the best practices for generating leads and raising revenue generally concern marketing campaigns, however, they have an indirect impact on the design of the email newsletter. At first glance, it has nothing to do with the design. However, this is a popular misconception.
The subject line sets the tone for the email newsletter. It creates anticipation. Therefore, the design of the email newsletter should be its extension and supporting tool. Another good case in point is that the primary trends of are AMP and interactivity. People like to be entertained. Therefore, it is highly recommended to use animated gifs , dynamic effects, and interactive hotspots to deliver the message.
Again, your design will be centered around these tiny non-static details. Last but not least, segmentation. Dividing people into groups is a common thing to do. However, it is increasingly effective when it comes to creating a high-converting newsletter template design.
The deal is you may put contacts into groups according to such criteria as email readers or devices they use. This will help to create a design that will not fail. Therefore, cycle through the principles of highly successful email marketing to see how you can perfect the design of your next email newsletter template. This way, you will be able to bring pleasure to the eyes and create an unforgettable user experience that certainly boosts conversions.
The first one is to create everything from scratch. This option is suitable for those who have design and coding skills as well as follow current trends, specifications, and requirements.
Such newsletter templates require thorough tests to see how they look and behave in different devices, browsers, and email readers. It can be a challenge, even for tech-savvy people. However, there is a way out — use free HTML email template builders. Among the wide variety of email newsletter template builders , Postcards is one of those solutions that has proven its validity during the years. It has a regularly updated base of field-tested components that meet all current trends and requirements.
There is a whole variety to choose from menus, headers, hero areas, blog sections, testimonials, features blocks, lists, galleries, contact forms, footers, and much more. With Postcards, creating a high-converting email newsletter template is very easy. It will not take up much of your time and effort. The deal is there is a handy interface where you can quickly build design, edit text, and add multimedia and interactive features. You can export the result as a zip package to use generated code in Gmail, Outlook, or other popular clients, or directly import it to MailChimp , HubSpot or any HubSpot alternative.
The second way to get an email template is to use one of the free newsletter templates featured in our collection. They can be used as it is or as a solid base to build on. There is a catch. Each and every free email template requires coding skills since all the customization should be done manually in a regular code editor.
The third way to get an email newsletter for your next campaign is to find the template in one of the popular email services. For instance, SendwithUs or eMail Monster offer not only tools for managing subscription lists and conducting campaigns, but also a collection of free newsletter templates.
Whether you choose to code your HTML email by hand my personal preference or to use an existing template, there are two fundamental concepts to keep in mind when creating HTML email:. A few email software clients are light years behind the eight-ball in terms of CSS support, which means we must resort to using tables for layout if we really want our newsletters to display consistently for every reader see the reading list at the end of this article for some excellent resources on CSS support in mail clients.
The first step in creating an HTML email is to decide what kind of layout you want to use. For newsletters, single column and two-column layouts work best, because they control the natural chaos that results when a large amount of content is pushed into such a small space as an email.
Single column email designs also make it easy to display well on phones and tablets. Two-column emails also use a header and footer. Like a two-column web page, they typically use a narrow, side column to house features and links to more information, while the wider column holds the body content of the email.
Promotional emails follow similar rules but contain much less in the way of content and links. They often include one or two messages, and sometimes make use of one big image with small explanatory text and some links below the image. All of these email layout possibilities can be created easily, using HTML tables to divide up the space into rows and columns.
In fact, using HTML tables is the only way to achieve a layout that will render consistently across different mail clients. The top left of an email message is often the first place people look when they open an email. While this approach might offend purists who prefer to code using the latest standards, it is the only viable approach at this point.
For example, no matter how poorly Lotus Notes displays HTML email, you should never have to resort to using the font tag. Did I say CSS support was poor in mail clients? Well, it is. But you can and should still utilize CSS for the styles in your email once your nested table layout is in place.
There are just a few things to watch out for. Here are the steps that I use. Instead, place your style declaration right below the body tag — Google Mail, however, looks for any style declaration in the email and helpfully deletes it. It turns out that Yahoo!
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