The Pure Michigan slogan is everywhere — on license plates, freeway signs, billboards, clothing and social media. Its ads, featuring sweeping panoramic views of lakes and trees and the voice of Detroit-raised actor Tim Allen, have even inspired parody videos. As it enters its second decade, the campaign has become a flashpoint for critics who say its success is evaluated based on flawed assumptions about its return on investment. Bureau of Labor Statistics data.
The tourism industry reported to Bridge Magazine a brisk , including increases in hotel occupancy and average daily rates, meetings and conventions, leisure travel, state park campground use, and Mackinac Bridge crossings.
The Michigan Economic Development Corp. The state hired Toronto-based Longwoods International to evaluate the Pure Michigan campaign, including its return on investment. But neither Longwoods nor Travel Michigan would release full access to how the company calculates ROI; the company said its methodology is proprietary.
Representatives Steven…. Report argues that "Pure Michigan" benefits are fiction. Sarah Cwiek. Another good year forecast for Michigan's tourism industry.
Steve Carmody. MEDC to downsize, lay off 65 people. The state agency responsible for handling the Pure Michigan campaign and other economic development activities is shrinking.
The Legislature has cut…. You may hear us a couple more times until the schedule can be changed, but soon we will not be advertising during his show. Beaumont Hospital - atrial fibrillation treatment center and vascular treament center - ad was for these services Dequindre Road, Troy, MI telephone: , facebook twitter LinkedIn contact email. Apr 03, PM via web". Troy location: Rochester Rd Suite Troy, Michigan - telephone : - Fax: Email [advertised on June 5, 14, 28, ].
Comerica Bank - national bank heard advertising locally Main Street, Dallas, TX telephone: , And we heard back from Comerica that they pulled all their ads during Rush's program on March 8, even though we heard one of their ads running on March Heard advertising the Beach Boys concert. The station has a new traffic system and part of the reason is due to this. We know they have had several growing pains during this time. We have clarified with WJR the situation; however, know that Rush's program was not directly purchased.
Thanks for the heads up. Dynamic Rehabilitation - run seven back pain rehab clinics in Michigan telephone: , W. Level One Bank - they run "putting Michigan back to work" highlight ads during Rush's program. We heard their newest ad on 5. So we consider the "putting Michigan back to work" campaign a subterfuge that has allowed them to advertise during RL's program and claim they aren't doing that.
Here's what they claimed: "Our ads do not run during the show. Each day I receive a schedule of when our ads will be aired and WJR has been true to our agreement in that the recorded Level One ads are not aired during the controversial show. The promotions that you have heard along with many other on air promotions are scheduled by the station and are not within the control of the advertiser.
Having understood what was within our control and what was not, we proceeded with the campaign because we felt that the overall quality of the WJR program, the audience of WJR and the opportunity to promote businesses who are helping not only the state of Michigan but our local communities grow and prosper outweighed other potential concerns.
Warren, MI telephone: twitter contact [advertised on April 20, 27, ]. Also advertises as McLaren-Macomb Hospitals. Michigan Economic Development Corporation - advertises under the "Pure Michigan" campaign and calls itself "Michigan's official travel and tourism site". Ad heard was promoting Monroe, MI. Also another ad promoting Gaylord, MI ran on 6. Washington Sq.
Lansing, MI telephone: facebook twitter contact about ads [advertised on May 30, June 5, 14, ]. The Monroe ad you heard must be their own Pure Monroe radio spot they have created or a buy that Monroe made on its own on the WJR program.
Thank you for bring this to our attention. I will be contacting Monroe to investigate this further and share your concerns as well as ours. We recently began advertising with WJR and received a breakdown of ad placement by time.
We were unaware that one of them ran during Rush Limbaugh's show. We have contacted our ad representative to change this. Once again, thank you and have a wonderful day. Mutual Fund Store The - investment advisors. This was a local ad for their Sterling Height and Northfield, MI locations but this company has 70 locations nationwide.
The address is available on the governor's Web site at www. The radio address is also available as a podcast on the Web site, as well as on iTunes and via RSS feed for general distribution to personal MP3 players and home computers. Links to the audio files and text of today's address follow. For the next several weeks, the curtain rises on nature's greatest show as the 19 million acres of woods called Michigan slowly explode in a frenzy of color.
The show plays along every stretch of highway and coastline, in every city and town. Admission is free, and great seats are available everywhere. This show is appropriate for all ages.
This show is Pure Michigan. Hello, this is Governor Jennifer Granholm.
0コメント